Are you a few of those who think that Snapchat is only for sending cool images and creating streaks? Think over! Social media has been the most popular domain for youngsters and teens who are wanting to share messages and images that instantly disappear once opening.
With over millions of monthly active users and over 100 million from them sharing 400 million messages and multimedia, users from all over the world are coming to this platform. Among them, bloggers are adding coming more to this platform.
But, Will Snapchat is of any help? And, if so, how will they get the best results?
What is Snapchat?
Snapchat is the most popular messaging app that lets you send images and short videos that are eponymous.
It’s a mix ‘n’ match of Instagram, Twitter, and Vine that lets you share text, videos, and images privately or publically to a public channel. The limited shelf life of snaps is what makes the app different and appealing.
Also, unlike Twitter that allows only 140 characters count, Snapchat lets you chat without imposing any limit. However, you need to customize the Snapchat data backup to save everything from the stories, for images within the post, you can take a screenshot.
Read More: The Social Media Ads Guide For E-commerce
How Bloggers Can Use Snapchat:
Promote your brand: Snapchat’s popularity is increasing at pace, and there’s no denying that it will go up in the near future. Also, it’s not a platform to spam people with new links. Instead, it’s a medium to promote yourself as an influencer in a specific niche.
Show Your ‘Real’ Life:
Snapchat is one of the best ways to show what you are actually doing in your life. You can put up your daily routine, things you like the most, the best traveling places, and more. Also, if you are up for a new project, you can post a story of the things behind the scenes, glimpse of new projects, and more to get a realistic viewpoint of everything.
Make Things Look Exclusive:
One of the best ways to get high engagement on any platform is to show your exclusive content. You can easily do with Snapchat. Share a video or an image to your story that your viewers find only on Snapchat.
While posting a new blog post, upload a new snap or video that lets viewers know that there’s a new post on your blog. Doing this is one of the easiest and best ways to grab more attention to your post.
Don’t Annoy Users By Snapping All The Time:
While it can be really interesting to snap all time, limit yourself, and don’t annoy your users. Of course, there’s no fixed number, but it would be really annoying for people if you keep snapping pictures all the time. So, snap moments that are entertaining and interesting. Think of sharing exclusive things.
Try Offers And Promo Codes:
If you are not sure of what you can put on your story? Give your followers what they can actually try. You can start from discounts and promotional codes offered via Snapchat. This will help you increase sales and have a high conversation rate. Just keep in mind the overall goal of your company, and then offer discounts.
Use Snaps To Promote Your Email List:
Creating an email list is one of the easiest and best ways to stay connected to the viewers and to encourage them to keep coming to your post. You can use this platform to promote your email list and to get more signups. This will help you stay connected to the community and let you get more viewers on your post.
Sponsor Famous Personalities:
There are many famous personalities like beauty bloggers, health influencers, and video bloggers at the platform who can sponsor to promote your stuff. You can give them your products to let them promote/advertise on their snaps.
If you think that Snapchat is only for promotions, think over. Use it to connect with people and to increase your community. Be consistent and get new followers with quality posts.
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